Technology gives consumers more options for when to shop and how to pay for and receive their purchases. This report offers insights into how retailers are using technology to improve on-line and in-store sales.
Key Takeaways:
1. M-Commerce Marketing: The average American consumer spends more than four hours a day on mobile devices, which provide retailers with a much more efficient way to build brand awareness and loyalty among consumers.
2. More Payment Options: Consumers want mobile payment options, and 71% of mobile wallet users say that loyalty programs are important considerations for where they shop.
3. Extended Reality (ER): By 2026, one-quarter of all consumers worldwide are expected to spend at least one hour per day in the metaverse, where retailers will want to establish an engaging presence.